Permeability of free space Essay Example

Permeability of free space Paper 1. Gather all necessary materials listed above  2. Using the electronic scale, measure the mass of the wooden block and record this, taking into account uncertainties where applicable.  3. Attach the string to the wooden block, and the other end to a mass-hook.  4. Place the sheet of sandpaper underneath the block and tape the sheet firmly in place on the table using sticky-tape (also note the exact position of the block on the sheet as we will try to keep that constant throughout). 5. Screw on the adjustable pulley at one edge of a laboratory table  6. Hang the mass hook off the table, using the mass pulley if this already causes the block to move, then place a small weight on top of the block. You set-up should look the following:  7. Carefully, while having your partner keeping an eye on the stationary block, add small increments of weight onto the hanging mass hook.  8. Once you have gone too far and the block has moved, remove the last weight and place the block back into its starting position. You will now have to add smaller increments of weight to determine more precisely how much force was needed. We will write a custom essay sample on Permeability of free space specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Permeability of free space specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Permeability of free space specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 9. When you are satisfied with the amount of weight, remove it and measure everything that is on the hook (including the mass hook itself) using the electronic scale. Do not rely on the mass readings on the masses themselves, as time and wear has significantly decreased the mass shown.  Data Recording  10. Now you will record the two masses in a data table. First of all, record appropriately the mass of the block and any other weights that rest on top of the sander paper. Then record the electronic scale reading for the mass of the hook + weights hanging from the string. Using g = 10ms-1 you can now also figure out and record the weight. 11. Repeat the exact same procedure two more times to obtain 3 trials. Do not polish the sandpaper, nor obtain a new sheet as this can disrupt the experiment.  12. Now add about 100 grams of masses more onto the wooden block and repeat again, obtaining three more trials  13. Repeat step 12 as many times as possible.  Data Collection:  Note: The uncertainty in the normal reaction force R can be ignored, as when we weighed the block, we would have an uncertainty of 0.01 grams (as a result of the electronic scale displaying values), however when this is converted into Newtons, the uncertainty becomes 0.0001, which is so small, it can be ignored.  To find the average force of friction, I added up the 3 trial forces of friction and divided it by the number of trials (3). Sample calculation: When averaging the force of friction, I also had to take care of the uncertainties of each force of friction trial (0.05N) and I did this by estimating the uncertainty from the several repeated measurements. Since we are adding the three values, this means I had to add the 3 uncertainties. This gives the value of (0.05) + (0.05) + (0.05) =   0.15 N  To find the coefficient of friction à ¯Ã‚ ¿Ã‚ ½, the formula can be used, where is the frictional force, is the coefficient we are looking for, and R is the reaction force. Rearranging the formula, we obtain the formula for finding the coefficient directly; Note that this will give use the static coefficient of friction, which is different from the dynamic coefficient, but is what we were instructed to find in this particular lab. To find our average coefficient of static friction, taking into account all the tests and all the trials, we would have (0.76 + 0.77 + 0.77 + 0.78 + 0.79) / 5 =  = 0.77   0.05  On the following page you will find a graph that plots the frictional force Ffr versus the normal reaction force R. There is a clear linear relationship between the two forces, and this line should, ideally, pass through the origin. Uncertainties, and moreover, systematic error, have caused this line shift. For example, the friction of between the puller and the string meant that not all of the weight of the mass was transferred to pull the block, but since this happened every time, the relationship still holds although it is not from the origin. Moreover, as we continued carrying out this experiment, one must keep in mind that the sandpaper was getting more and more worn, which reduces friction for the consequential trials.

Rethinking Help for Children the Wic Program essays

Rethinking Help for Children the Wic Program essays The New York Times editorial, Rethinking Help for Children points out the insufficiency of a thirty year-old federal program to achieve its goals. The Women, Infants, and Children (WIC) food assistance program was established in the mid 1970s and intended to provide financial help to approximately 8 million individuals that includes about half of all American infants and one-quarter of children (NYT 2008). According to the criticisms highlighted by the article, the structure of the program provides food vouchers to low-income families, but those vouchers are usable mainly for high-fat and high-sugar foods that contradict some of the basic dietary principles that nutritionists have developed in the three decades since the inception of the WIC program. Under pressure from the Institute of Medicine, the Office of Management and Budget (OMB) updated WIC regulations to improve the nutritional value to recipients, but even those changes are insufficient, largely because budgetary concerns limit the program budget to increases that amount to a few extra dollars each month, per person, for better nutritional choices such as fresh fruits and vegetables (NYT 2008). The Functionalist Reaction and Remedy: In general, functionalists view society as an interconnected organism in which the whole is only as healthy as the overall health of all its parts; they also consider the needs of everyone in society as the responsibility of society to provide as a whole (Macionis 2003). Therefore, functionalist observers of the WIC situation would strongly criticize the OMB for failing to authorize sufficient funding to achieve the changes to the program In light of changes in nutritional philosophy since the 1970s, functionalist critics would insist on increasing the program budget in accordance with the nutritional needs of its recipients instead of adhering to a budget that only p...

Kinship Organizations Essay Example | Topics and Well Written Essays - 500 words

Kinship Organizations - Essay Example They place in-laws in similar groups as consanguineal family members, though appropriate names can be prearranged to them. Preferably, husbands and wives are connected to each other as family, although it can be in a classificatory manner rather than actual kinship (Williams, 1981). Secondly, indigenous Australia uses classificatory relationship. For instance, if a man talks to another gentleman with a particular kind word he will use the same kind word for his real brother. A kinfolk term used to a lady will also pertain to all her real sisters. This arrangement is an official construction, in the execution of it in real cases differences are identified and in practice the correspondence is hardly ever exact or absolute, at least as it regards grownups. Thirdly, they regard some associations to be more requisite than others. This is the phenomenon with similar sex siblings. Difference is in the lowest amount - although brothers contend for the same females, and, this condition is worsened in many fields by the levirate (The inheritance of a widow to her deceased spouses younger brother). They customize them by common spiritual interests that are of overriding concern. Sisters are frequently close allies, and, this is strengthened when they are married to the same husband. Opposition for lovers is not manifest between sisters, because they can have the same companion. A gentleman can have as many wives if he wants. In polygamous relationships, there is only one man. As a consequence, rivalry is more among men. Children of similar sex siblings are grouped together, while different sex siblings are differentiated by dissimilar terms (Miller, Vandome, McBrewster, 2010). Fourthly, a spouse’s opposite sex siblings is an addition to the sibling association. This position entails special obligations and tasks in almost all Aboriginal communities that could be joined with evasion taboos. In

Renting a House & Buying a House Essay Example | Topics and Well Written Essays - 1000 words

Renting a House & Buying a House - Essay Example A house on rent would be the best option for a college going student. There are many college going students who do not live in campus. So for them the best options are either they take up PG in their nearest locality or rent a complete house to enjoy the benefits which come along with living in a house. The student community is not a permanent community to live in a house. For them the best option always is to rent a house for a temporary period and then move out as soon as the course gets over. Buying the house is any day a better option as at that time the person is the owner of his own property. However, there are families who are recently married and decide to move out of their parent’s house in search of a private home. For them, it rather depends on more than one factor whether or not to buy a house or to rent a house. The financial condition plays a huge role in determining what option to choose. So if there is a family who has the income to purchase a house then they s hould consider buying the property for a more lasting future and a stable life. There is no denying that owning a house is a much more stable option for families than renting a house. The feel good factor of owning the house is a much better feeling than being a tenant in someone else’s property. ... The family which is not in a position to buy a house may take a loan to own a house, and keep paying monthly instalments in return of the loan. A stable life only comes with a stable house and a stable locality. This is imperative for a long and continuous life which includes a strong base with respect to the place the family is living in. When the family has been able to garner enough money and resources, then comes the question of which house to buy and where to buy. This is the most important question which needs to be answered with respect to the purchase of the house. There are often times when the families buy the house when they are expanding in size. This could be due to a baby arriving in the family. Or otherwise, there are also times when the families decide to buy the house due to a promotion, change of a job where the members of the family start earning more. Financial conditions are the most important condition which is kept in mind before the purchase is made. This is d one to highlight the significance of the role money plays in determining the placed of living for the families. In all such circumstances buying the house is the best option overall. The arrival of a new born is a significant approach towards the purchase of a new house. It is important to note that families tend to find new places to live for their new born as they think that the baby deserves the best environment to grow and excel in life, which means that the got to shift off their present location and find a more beautiful location to raise their new born. Apart from this, a new job is also a major criteria for families to buy a house. As a first time buyer of the house, it is important to chalk out the needs and objectives before moving into the

Customer Expectations & Environment Analysis Essay

Customer Expectations & Environment Analysis - Essay Example Bus services with four lines serving the city and suburbs is complements the transportation options. Many of the rooms in this property have a great view of Lake Geneva and surrounding mountains. What we want is to create a space in between where the global glamourous/cool crowd meets the local hip crowd. This potential crowd is served well by the Swiss hospitality. We offer a space where Swiss efficiency meets the simple, modern and productive Scandinavian customs and traditions, providing convenient locations for lunch and after-work drinks. We used Google Hotel Finder to scan the competition in the area. We found places with rates as high as CHF400 at Lausanne Palace and places as low as CHF112 at Ibis Lausanne. Our target clientelle is well traveled and well-educated business professionals who are looking for exotic experience(s) rather than product(s) offereing mundane experience(s) and run of the mill environment. We differentiate ourselves from our competition by creating a novel space. Our hotel will offer rates between CHF130-150 including power breakfast, the most important meal of the day, and more importantly free wifi which not many properties have the facility. But it must be kept in mind that the price(s) will fluctuate depending on the season, day of week, and length of stay etc. Taking into account the location of the property, and bearing in mind the target clients/customers/markets based on the analysis of benefits considered by the said clients/customers/markets, we are propose to brand and position our concept as follows: As can be seen from the proposed pricing, we plan to place ourselves between the 5-star hotels and the economy/ budget ones. However, such a pricing does not mean that we will comprise on the facilities and amenities that are required by our target market. It will be â€Å"affordable luxury†, as expounded by

Analysis Of Strategic Communication Plan Communications Essay

Analysis Of Strategic Communication Plan Communications Essay 2008-09 was an important year for JSW STEEL LTD as companys evolution and growth was comprehensively tested their will to survive, succeed and flourish in the midst of an economic meltdown. The financial crisis that brought back the painful memories of the Great Depression of the 1930s, affected the Indian economy as well. JSW Steel was no island in this crisis. JSW Steels vision, mission and core values, policies and strategies in accordance with needs and expectations of stakeholders are developing balance and short term and long term needs of the company. In addition, plant-level policy making and strategy in mind from the external environment, internal capabilities would receive information, and performance. Involved in the process of planning a major step strategy is shown in the picture below: Major source of macro environmental analysis for the National Steel Policy, technical reports published in leading journals, seminars and workshops. The marketing department at corporate office was primarily responsible for analyzing the external and internal environment. Information about markets and market segments is obtained from customer surveys, and various other means. Means for raising and customer needs and expectations of law index list given in Table below. Information about the internal atmosphere of plant was gathered by senior officials. Strengths, weaknesses, opportunities, analyzing relevant business practice, and threats are analyzed and the results of exercises with company leaders and senior management are as follows: Strengths: Rich geological resource base (11 billon tonnes of iron reserves) Large consumer Base The only integrated steel plant producing flat products in southern India Low labour cost and high productivity Flexibility in adopting innovative technologies Growing skilled and technical human capital Weakness: Indian economy , high reliance on services High cost of finance High cost of energy Deficit infrastructure High Ash Coal Socio-Political Intervention Opportunities: Strong and growing Economy (@8% GDP growth/annum) Low per capita steel consumption of 47 kg/yr as compared to > 400 kg in develop countries Growth in steel exports and imports Growth in automobile sector Global manufacturing destination for steel Threats Fluctuation in steel prices Green- field steel projects by international players Expansion of capabilities through green -field and brown -field players by by existing players Input from Stakeholders for the formation of Policies and Strategies Policies and strategies of the companys construction is a systematic method for identifying input from stakeholders, and understand the needs and expectations of suppliers, employees, customers and other stakeholders. Review and analysis of requirements and expectations as to appropriate initiatives are in various stages shown in below table: Area Scope of information Inputs from People HR practices / Skill competence levels / Employee perceptions / Benchmark data / Employee development and training / Compensation and recognition systems HR meet Employees Satisfaction Survey Consultants Customers Markets Customer end user requirements, Price and commercial , Segment wise market growth / trends / expectations, New emerging markets, internal markets, Govt. regulations on imports, exports Customer Survey Customers of Competitors Product Application Group Competitive Environment Competitors activities and their plans Global competitiveness Industrial analysis of competitiveness Product Application Group Customer Services Group Corporate Communications Currents efforts on corporate communication Communication strategy and plan Top management Technology Risks, Cost of capital, Profitability analysis, Cost forecast, Excise sales tax regulations VAI, Austria Technology Control Groups JFE, Japan Corporate Communication Objectives: Due to sudden Meltdown, steel prices went down drastically and made steel buyer‘s to relax for sometime thinking it will go even low and will create worst time for steel manufacturers. Similar consequences were faced by JSW Steel Ltd and it was time for them to act and act fast and strategically. Their main goal was either to: To nurture JSW Steel Brands as an asset for the company. Being 3rd largest steel producer in India, JSW Steel Ltd was facing heat from top two companies i.e. TATA Steel and ESSAR Steel Ltd as these two big guns were dropping their Export products prices with ease as they had better market share and doubled the price of Same products that are exported in other countries by JSW STEEL. The short term strategy adopted by these two big companies was to reduced the price of the steel for short period still managing to achieve the profit compare to other steel producer and can recover as time passes. But for JSW steel it was one decision to take to decrease the production all across units in India and wait for steel prices to go up and get back into race again. To manage stakeholder perceptions to maximize business value. JSW Steel also called as â€Å"The Challengers† in steel industry in India (Annual Reports). While steel Industries were trying to balance and hold their feet together globally and in India, it was time for JSW Steel to build the strategy which will help them to bounce back and keep them in competition and can win back shareholders trust. The Eloquent drawing of the corporate strategy: They should adopt the strategy that is based on the unparallel curves and they distinguished the atmosphere of depression and emerged as the real winners: Due to high involvement of cost and financial compaction, a drastic cut back in production was on priority for Marginal cost producers of steel in India. To go domestic as rural and semi urban demand for steel was the opportunity to tap. To involve Indian fiscal systems as effective banking practices as they meant that India was doing better compared to US and European countries. The pro-active policies of the Government with its fiscal stimulus packages meant that the revival would be sooner than later in the Indian economy. The communication approach adopted by JSW Steel to achieve above defined goals is DAGMAR Model approach. The approach involves advertising planning and the exact method to select the measuring goals and to use these objectives to measure the performance. The communication task contains advertising objectives which creates awareness; impart information by developing positive attitude and implementing action. The model suggests advertising goals which builds company image and credibility, and this are can be achieved by involving and interacting with customers, dealers and stakeholders. This approach also helps in allocating the cost in the effective way by help direct marketing. So from the above defined objectives it is clear what JSW Steel has to achieve, and to achieve these goals setting of internal tangible targets will help them to measure their performance, there is also need of distinctive objectives for each group which is an inspirational, realistic and time scaled. Planning of communication Strategy by JSW Steel In a strategic role, marketing aims of JSW Steel is to transform corporate objectives and business strategy into competitive market position. So their Marketing communication Strategy should focus on the following areas: Maximising Value added products, Customisation, Import Substitution along with expanding Pan India Reach. Consistent product quality and timely deliveries enabled a long-term business relationship with its valued set of customers, both in the domestic as well as International markets. A prominent domestic supplier of Flat and Long steel products and a leading strategic exporter of coated products. Leveraging plants location advantages to increase market share strategically in Southern and Western regions. Growing focus towards rural and semi-urban domestic markets having a large demand potential. So the estimated saleable steel will be targeted 3.2428 Mt tonnes and will be sub-divided this target all across marketing and sales department in all region. Strengthening International presence to 100 countries, also increasing dealer base to over 300 numbers and to open more 50 JSW Shoppe outlets in the domestic market to get proper reach and serve the customer in the country. These marketing targets should be achieved in next 6 months following the promotional activities. Communicating Strategy for creating awareness of the demanded products in domestic market was also high on their agend. Hot rolled products: Key business drivers Substituting imports with focus on product quality, Customisation and timely deliveries. Thrust on project based orders from sectors such as Oil Gas conforming up to Grade API 5L X-70, water pipe-line projects and other infrastructure and construction projects. By virtue of its longstanding relationship, the Company emerged as a preferred supplier, leading to consistent and sustained orders, despite a downturn in the latter part of 2008-09. A prudent mix of long-and-short-term contracts to balance volumes with value. Leveraged retail market potential, compensating the volume drop from the automobile segment. Strong distribution network with close proximity and strategic focus in southern India, helped during the period of sagging demand in the latter half of 2009-10. Cold rolled products: Key business drivers Developing of well structured distribution network assuring easy flow of sales along with good reach. Approval process with Automobile majors helped to graduate the quality ladder along with other process and supply related parameters. South India being supply deficit region helped to achieve sales volumes through extended distribution network. Higher Sales in Semi-Urban and Rural areas. Extended presence by adding new dealers and opening new JSW Shoppe outlets (Branded Distribution Network). Entered into long-term contracts with suppliers for telecom and power which continue to grow at a rapid pace. Strategic foray into Pre-Engineered Building segment catering to growing demand for Industrial Construction. The Marketing communication strategy thus adopted by JSW Steel are as follows  · Push Strategy: A push strategy adopted by JSW Steel suggest heavy use of sales force and trade promotions, is best suited to situations where there is a low level of brand loyalty, as the choice is generally made at the point of purchase and the benefits are well understood by buyers. The other point was also to create good distribution channel. Targeting Segments (customer wise and product wise): JSW Steel strategy for targeting segments is to interact with customers, dealers and other distribution channels consistently. Use of sound and creative media strategy: Good use of promotional mix, methods and tools for delivering the messages by JSW Steel. Moving towards strategy implementation, following are as follows: The most important point was to reduce the cost. This involved reducing their high cost on inventory of input raw materials as soon as possible. This is only possible by employing production logically in all quarter and adopting aggressive marketing strategy in the rural segment they can quickly overcome the dull and slow period. All this meant that a space was being created in supply and demand of steel in the Indian context. Highly cost reduction was on their agenda. So use of amended techno-economics in the plant and the fall in input raw materials they could bring down the cost of production of steel by around 43% as compared to their past figures. Branching out the Product hoop: Keeping aside the cost reduction, JSW Steel should enter the long product segment strategically as there is an increased government spending in the infrastructure projects which will in turn provide them ready market to serve.In other product segment where the demand has not been affected drastically, like the flat product, they should concentrate judiciously on the value added product hoop. Tapping the rural Indian market: The essence of their strategy was to push aggressive Marketing activities in the domestic markets. Undertaking Direct marketing in to stride and meeting dealers, distributors face to face and persuading them to serve customers in rural and semi-urban areas. The benefit of this activity helps increasing JSW Steel reach in domestic and rural market. Apart from this the best part of this strategy help JSW Steel in adding 50 new dealers and distributors total numbers to 300 hundred in excess. Making availability of steel and also making steel more customers friendly, JSW Steel added more 50 JSW Shoppe outlets and opened in year 2008-09 all across India. The main intention behind this activity was to make â€Å"Pan India† presence of JSW Steel. Growth during Meltdown: The strategy adopted by JSW Steel in past yield results and showed positive effect for the company profitability in fourth quarter. They not only got rid of their excess inventories but also reinstated conventional production in all their production facilities and by February 2009 the new 2.8 MTPA project was also licensed. This growth of JSW Steel made them stand apart from the competitors in the steel sector as they recorded their crude steel production capacity at 7.8 MTPA. Thus growth in depression times motivated them in all possible way and they reached at the top tasting the profitability. From the above defined marketing strategy, JSW Steel has used â€Å"Push strategy† as they have involved promoting heavily to distribution channel, this is, to dealers, agent on the assumption that they will in turn promote heavily on the end users. The Push strategy here means promoting the steel products which is targeted to different segments were pushed through different distribution channels to reach the end users. Push strategies tend to place emphasis on direct marketing (personal selling) and sales promotion. JSWs ability to see beyond the current scenario, induce them to embark on new Blast Furnace with confidence which is also incidentally Indias biggest. It is praiseworthy for the strategy implemented by JSW Steel is really commendable as they can forecast the profitability by 60% when other steel manufactures across the world were struggling back and cutting down their production. This achievement of reflection will be not only for JSW Steels productive strategy but also for underlying intensity and bouncing back of the Indian economy Co-ordinated promotional mix for JSW STEEL The communication tools and Promotional Methods applied by JSW Steel are as follows: Co-ordinating with corporate communications department for creating awareness: The corporate communications team facilitates communication to reinforce brand-building, enhance visibility and a long-term PR policy through the following initiatives: Building JSWs brand equity Coordinating PR activities to strengthen the image Building a central team to create communication synergy Streamlining PR and promotional events Facilitating senior managements participation in global corporate, spiritual philanthropic forums and foundation-related activities. Media relations: The Company maintains cordial relations with media professionals. Its media transparency is critical for correct and factual information dissemination, building a positive brand perception. The communication activities conducted during the fiscal under review comprised the following: Press conferences: The team should organized 10 press conferences to announce quarterly results, policy issues and key business decisions in 2009-10. Quarterly results Commissioning of Indias largest blast furnace in Vijayanagar Works Visit of Al Gore to India to establish ‘The Climate Project India Establishment of Earth Care Awards Inaugural ceremony for Steel plant in West Bengal Financial communications: The Companys financial PR involved proactive two-way communications with global investors, analysts and securities professionals. Analysts meets will be organized every quarter. Analyst and Investors visits will be conducted to plant locations. CEOs media training workshop: The corporate communication team should organized media training workshop for the top management covering media management, dos and donts of media relations and inter-personal management with the media. The workshop will be attended by more than 20 top management team members. Media visits: Print and electronic media visits should be organized to all across and major branches. . Positioning platforms: The Companys communication modes comprised the following: physical (print, poster, banner, gift, giveaway, face-to-face), digital (advertising, audio/visual), web (internet/ intranet) and experiential (events, exhibitions, associate gatherings, project execution, recruitment). It instituted communication guidelines as well as focused communications and commitment to deliver the brand promise. Understanding the JSW Brand: The Companys branding strategy is to nurture the JSW brand as an asset and manage stakeholder perceptions to maximize business value. The crisscross patterns in the corporate logo represent a networked organization networking across people, technology and skills. The base represents a strong foundation and the apex points towards continuous growth. Internal communications: The Company emphasizes internal communication to help employees interact with the senior management. The Companys quarterly news journal called ‘Connect covers relevant organizational (including overseas Subsidiaries) information. Website management In a world where information is critical, the Companys website is regularly updated to disseminate time-critical stakeholder information. The corporate communication team posts news briefings, minimizing paper use. Daily news brief: The Company introduced an easy-to-access and paper saving communication mode for employees. The Daily News Brief covers all important news items published in newspapers. This strategy suggest the integrated marketing strategy triangle. (CHRIS FILL:2006) IMC STRATEGY TRIANGLE Marketing communications is concerned with conveying the messages to a set of customer, distribution channel and stakeholders. As marketing also has to manage relationships with those people who are responsible for producing and distributing the goods and services. Thus Marketing and Public Relations are very much interlinked and there is a public relation element in every aspect of marketing communications. However, PR extends beyond marketing in that it is concerned with the total communications of the organization, embracing the community as a whole, funding bodies and shareholders, political and legal interfaces, the media, the organizations employees and their trade union. The needs of PR strategy is there therefore based upon decisions in the three areas and same can be seen in JSW Steel Ltd. The extent and frequency of the communications with involved public. The degree of importance attached to the communications in terms of their ability to harm or help the organization. The effectiveness of these communications in achieving objectives. Human Resources and financial planning Intellectual capital Employees Locations 7,669 5 Recruitment Process: JSW Steel Process of recruiting fresh graduate and experienced executives is critical as they tend to get good knowledge students and having practice experience and good intership background. Experienced executives are recruited for the critical positions for which skills sets are not adequate in the existing teams. Strategy Process: Hiring of engineers and management graduates from premiere institutes is on their agenda. Hiring fresh and experience charted accountants for financial positions. This is done by sending recruiting team from HR, Technical, and Management visiting directly to reputed colleges. Company also conduct their entrance test for the shortlisted candidates for the final and interview called O.P. Jindal entrance test, also JSW Steel group lays programmes for recruiting students from campus and also sponsors various events and target alumni group of the premiere institutes. JSW website for direct application Employee referral for experienced people Personal interview. The Company outsources certain routine jobs to contractors supplementing the key functional areas. Training JSW consistently invest in training and development programmes, as they believe it is the most important asset and will provide sustainable growth to the company for long term. So they invested in growing the teams learning curve. Induction Training includes:   All new recruits for the company include a 15-day training program which provides compressed. The program includes in-depth technical and operational training at shop floor level. The practical visits to plant is followed by theory, are the activities which is commensurate in each class of the training. In addition, training for behaviour, safety and environmental aspects are given. As part of the installation program for new members of all steel making plant locations and the entire process is clarified, in addition they are provided information about the group. After training, involved appropriate locations for personal contact is made with new recruits. All team members completing the training module can easily access the uploaded module through Human Resources Portal. Overseas Training: The Company sends teams on regular basis to other reputed global steel companies so that they can enhance their skills and can deliver best for their organization. Training effectiveness is evaluated by comparing pre-training performance with the post training. The above investments and strategy adopted by JSW Steel related to Human resources and finance planning shows they are fully equipped to undertake the campaign. In past the performance of JSW also shows the same results in fulfilling the achievement and conveying right message to targeted segments. Scheduling and Implementation of communication plan by JSW Steel: JSW Steel needs schedule their promotional activities on weekly basis and also implementing other plans on weekly basis during the campaign. The following below table give an appropriate scheduling and implementation of the activities undertaken by the company in rolling out the communication plan. Integrated campaign schedule for JSW STEEL LTD TIME 1 week 2 week 3 week 4week 5week 6 week 7week ADV XX XX XX Sales XX XX XX XX PR XX XX XX XX XX XX XX Merchandising Direct Maktng XX XX XX XX XX XX XX The above table represent the schedule weeks when the promotion will take place. The above results suggest that JSW Steel concentrate more on PR and Direct Marketing to ensure the objective to spread the awareness is done in every week. Apart from this they also concentrate on the advertising of their retail outlets by moving rural- semi urban areas on alternate weeks. To overcome the logistic problems and making availability of the products during the campaign, the implementation of the distribution plan is also on weekly basis as decided between the dealers and the distributors. The objective to be served by a distribution implementation will typically cover how, when and where the company market offerings should be made available to the targeted markets. The implementation of this activity by JSW will provide means to communication plans of the company as scheduled. It is reasonable to suggest that implementation is often key determinant in the success or failure of any strategic activity. Therefore, it should be an integral part of any marketing communication plan. This view is supported by examining the history of corporate strategy. Recent times have seen a move away from corporate planning to the concept of the strategic management. The main difference is that strategic management addresses the issues of implementation. Success Vs Failure Strategy Appropriate Inappropriate SSS Good Strategy and Execution (source: Adapted from Bonoma, 1984) Evaluation and control Prior to promotion, the objective of JSW to build the brand perception and build the long-term relationships with the dealers and distributors in domestic markets was fulfilled and the level of awareness and recognition was high. The evaluation of Public relation as a main promotional tool used by JSW Steel in overcoming the problems in domestic market was achieved. Good media coverage and product placement was also achieved during and after the campaign. The graph shows the profitability of the JSW STEE LTD During Campaign and down rise of the time lapse. Methodology of evaluation and controlling the strategy at the coporate level is primarily based on Periodicity and effectiveness of the existing review mechanism Updating process from time to time Giving major emphasis on customer feedback and thrust on performance of equipments process Control is the simple way making sure what is supposed to happen actually haapens. The term itself control- often appears to have negative connotations and is seen as limiting and coercive. This similar with the case of JSW Steel Ltd, the company management should or can develop effective control systems to monitor the campaign in future. Compare to their achievement of their objective in past JSW Steel is did well in time of recession and hoping to keep the pace going on to be the consistent challenger in the steel industries. Feedback The Communication planning strategy Adopted by JSW Steel Ltd was fair enough to convey their message to their targeted segments and other counterparts. The profitability achievement during the times of market being unfavourable corporate communications of JSW Steel was clear with their objective and how to achieve their goal by using proper promotional mix and other communication tools. Looking at the future of steel industries JSW Steel will be the market leader in coming future as they tends to adapt as per market change and deliver the quality products to consumers. Reference and bibliography Books Chris Fill 5th edition (2009), marketing communication interactivity, communities and content Richard M.S. Wilson and Colin Gillian 2nd edition (1997), Strategic Marketing management: Planning, implementation and control Graeme Drummond, John Ensor, Ruth Ashford 2nd edition (2001 reprinted 2002,2003 (twice)): Planning and control Jim Blyth 3rd edition (2006), Essentials of marketing communication Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, (2005) Foundations of marketing communications (A European Perspective) Websites and databases http://www.jsw.in/ (accessed 21.11.2009) http://www.jsw.in/companies/JSWSteel_aboutus.shtml (accessed 21.11.2009) http://www.jsw.in/organization/overview.shtml (accessed 21.11.2009) http://www.jsw.in/companies/company_JSWSteel.shtml (accessed 21.11.2009) http://www.jsw.in/beyond_business/future_prospects.shtml (accessed 21.11.2009) http://www.jsw.in/investor_zone/steel_presentation_analyst.shtml (accessed 22.11.2009) http://www.jsw.in/investor_zone/financials_quarter.shtml (accessed 22.11.2009)

Writing Cannot be Altered by Technology :: Teaching Writing Education Essays

Writing Cannot be Altered by Technology The term â€Å"cyberculture† is derived from the word â€Å"cyberspace†. William Gibson’s science novel â€Å" Neuromancer† predicted a world that man and machine merge to become a cyborg (Tribble and Trubek: 521). This prediction became reality during the end of study of the 1990s when cyberculture began to flourish. This culture exists within several cultures here on earth. Some may ask, what is cyberculture? Cyberculture studies cover the examination of the subject and the forming communities within the realms of those networked spaces that are being created through technological devices and amplifications (Silver). In this essay I will examine how technological advancements affect our fundamental habits of writing and reading. Our â€Å"traditional† writing was not traditional in ancient times. The birth of writing itself was a new technology. This is similar to the birth of the computers years ago. The writing process is taught in grade school. It begins with brainstorming, writing a rough draft, proofreading and completing a final draft. This process is often obsolete with modern writing. Traditionally a writer uses a writing utensil and paper to create their writings. Modern technology allows us to type as we write. This occurs when a writer begins to type their thoughts as they think. I personally design a paper structure similar to the traditional format to assist in my paper creation prior to typing; however, some people sit at the computer and type as the think. Some may argue eliminating the traditional process damages the fundamentals of writing. However, I feel we brainstorm in a different way with modern writing. As the person types, he/she deletes and rearranges senten ces to make the paper complete. The writer is able to use spell check or proof read from a printed copy. The fundamentals are not tarnished because the purpose of traditional process applies to the modern process as well. I feel we should learn the traditional format of writing in addition to using the advancements of technology. "Internet is another invention in a line of modern technologies that undermine traditional notions of civil society that require unity and shun multiplicity while giving impressions that they in fact re-create such a society" We should not rely solely on technology because we must know how to function if the technology fails.